So, you want to be a solopreneur—but what the hell are you going to sell?

Too many aspiring entrepreneurs get stuck trying to choose the “perfect” offer before they even begin. The truth? You’re not supposed to start with the product—you arrive at it.

Traditional jobs weren’t designed for empaths. The rigid structure, constant energy drain, and lack of autonomy can make the workplace unbearable for highly sensitive people. That’s why so many INFJs and intuitives dream of solopreneurship—working for themselves, on their own terms.

But making solopreneurship actually work? That’s where things get tricky. Too often, we fall into the hustle trap, replicating the very burnout we were trying to escape. The key isn’t just starting a business—it’s building one that truly supports your energy, creativity, and freedom.