What to Sell as an Empath Solopreneur
So, you want to be a solopreneur—but what the hell are you going to sell?
Too many aspiring entrepreneurs get stuck in analysis paralysis, trying to find the “perfect” offer before they even begin. The truth? You’re not supposed to start with the product. You arrive at it.
Instead of forcing an idea, you need to experiment, observe, and follow your energy—not just logic. In this post, I’ll break down an intuitive, energy-based approach to discovering what you should sell as a solopreneur—one that keeps you from burning out in the process.
Step 1: Collect Ingredients, Not Recipes
Before you create something, you need to gather inspiration. I call this the Lemonade Stand Principle:
Imagine you’re not building a full-fledged lemonade business yet. You’re just setting up a stand on the corner, testing different flavors, and seeing what people actually like.
This means:
✅ Exploring your interests without pressure
✅ Creating content on different topics to see what resonates
✅ Testing and collecting feedback—without attachment
Instead of jumping into a niche too soon, think of everything as an ingredient, not a recipe.
🔹 Example: I love shamanism, but that doesn’t mean I should be a shaman. It just means that shamanic principles might be an ingredient in something larger I create.
You don’t have to know the end goal yet. You start by playing with ideas and seeing what feels alive.
Step 2: Experiment Like an Artist
Creators and artists don’t wait for permission. They create on spec—meaning they produce work before they have an audience for it.
🔹 Example: A photographer wanting to shoot landscapes won’t be hired right away. They have to build a portfolio first—going out and shooting for free, then selling prints or pitching their work to clients.
You can do the same thing with your solopreneur journey. Create first. Sell later.
Try this approach:
Pick a topic that excites you. Make content about it for a week.
Next week, pick another topic. Repeat the process.
See what naturally picks up momentum.
This is your creative portfolio—the foundation of your future business.
Step 3: Follow What’s Missing, Not What Exists
A common mistake? Copying successful entrepreneurs instead of carving your own lane.
Instead of asking, “How do I do what they’re doing?” ask:
❌ What are they not saying?
❌ What is missing in their message?
❌ How can I fill that gap?
This way, you’re not just another clone—you’re offering something fresh and uniquely YOU.
Step 4: Don’t Get Attached to Any One Idea
This is where most solopreneurs mess up. They fall in love with an idea before testing it.
🚫 They spend months (or years) building something… only to realize no one wants it.
🚫 They get stuck because they’re forcing an idea instead of letting it unfold naturally.
Here’s the reality:
👉 Your audience decides what you sell—not you.
👉 Some ideas will flop. That’s part of the process.
The key is detaching from the outcome. Think of it like throwing spaghetti at the wall—you’re not getting attached to any one noodle. You’re seeing what sticks.
Step 5: Follow the Energy, Not Just Logic
Empaths and intuitives know this deeply: Not everything that makes logical sense will feel right.
🔹 Some ideas might look profitable on paper, but if they feel dead to you, they won’t be sustainable.
🔹 Some ideas might seem weird or niche, but if they light you up, they could be the key to your success.
If something feels alive, follow it. If something feels draining, let it go—even if it seems like the “better” business decision.
Step 6: Embrace Pain (It’s Where the Money Is)
Most successful businesses solve pain points—not just fun or inspiring ideas.
💡 Empaths are wired for this. We naturally see other people’s pain, which means we have an edge in creating businesses that actually help people.
Instead of asking:
❌ “What makes me happy?” → Ask: “What problem can I help solve?”
Pain isn’t just a business opportunity—it’s also deeply connected to your purpose.
Many empaths find their calling by healing their own wounds—then teaching others to do the same.
Step 7: Know When to Trade Time for Money
A lot of solopreneurs stress about scalability—but not everything needs to scale.
✅ If you love the work: It’s okay to trade time for money. (Example: coaching, therapy, or teaching.)
✅ If you don’t love the work: Find ways to make it passive. (Example: digital products, memberships, courses.)
Don’t get caught up in what’s scalable—focus on what’s sustainable for YOU.
Step 8: Make Money from Thin Air
Instead of investing money in physical products you have to resell, think about:
✨ Selling knowledge (courses, coaching, digital products)
✨ Creating recurring income (subscriptions, memberships)
✨ Making something once and selling it forever
Knowledge is the easiest thing to sell—it costs nothing to create, and people will always pay for it.
Step 9: Find Your Sweet Spot
Your personality type holds the key to what you should sell.
Many INFJs, INFPs, and intuitive types undervalue their natural gifts because they come so easily.
🔹 What do people always ask you for advice on?
🔹 What patterns do you effortlessly notice?
🔹 What are you already doing for fun without thinking about making money from it?
Chances are, your business is hiding in what you already love.
Step 10: Build a Business That Feeds Your Soul
The final step? It has to be meaningful.
✅ If something isn’t meaningful, the energy will feel dead.
✅ If something matters too much, it can create unhealthy pressure.
You need to balance meaning with detachment.
🌿 Some projects will be just for you—art, writing, creative work.
💰 Others will be for your audience—solving their pain points, offering transformation.
You can do both—just be clear about which is which.
Your Homework: Create Your Own Self-Directed MBA
Instead of picking a niche right now, create your own “solopreneur MBA.”
📚 Step 1: If you could take a one-year sabbatical to study anything, what would it be?
📌 Step 2: Make a reading list. Choose 5-10 topics you want to learn about.
🛠 Step 3: Start creating—blog, post, share, and experiment with different formats.
Over time, your offer will reveal itself to you.
Final Thoughts
If you’re stuck on what to sell, remember:
👉 You don’t start with the answer—you arrive at it.
👉 Follow inspiration, not just logic.
👉 Pain points = profit.
👉 Let your audience decide.
👉 Detach from the outcome and trust the process.
Your business is waiting to be discovered—you just have to start.
🔥 Ready to go deeper? Read The 4-Hour Workweek for Empaths:
👉 https://www.jennydobson.com/library/the-4-hour-work-week-for-empaths
